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Consumers

The digital and commercial frontier - technology, e-commerce, retail, AI and the marketing systems that connect African businesses to the people they serve.

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Featured · Technology & AI

Xennon

A Cabanga TV showcase of Xennon - the business, its offer and the market it is building in.

A Cabanga TV original · 1:48

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New this week in Consumers

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59:16
Consumers · Digital Marketing & Social

Blessed Afolayan

Digital marketer Blessed Afolayan, the Profit Queen, explains why posting daily still fails to sell, arguing content without a clear goal and copywriting will not convert.

via Influencer Stories Hub
34:53
Consumers · Brands & Advertising

Why Customers Ignore Your Business - And How to Fix It

In a masterclass, Victor Wambani argues a superior product no longer guarantees success, teaching how to make a business visible, position the brand and win high-paying clients.

via Valuable Brands Kenya
9:22
Consumers · Brands & Advertising

Why Coke Couldn’t Stop This African Cola

Africa on Monday breaks down how Bigi Cola, from a Nigerian sausage-roll company, forced Coca-Cola to shrink its bottle and cut prices to defend the local market.

via Tosin Taiwo
1:02:18
Consumers · E-Commerce & Marketplaces

His E-commerce Shop Made R4.3 Million In One Year. Dropshipping, Shopify, Takealot & WooCommerce.

On Entrepreneurs Chat, Raymond Jamba delivers an e-commerce masterclass after a shop making 4.3 million rand in a year, covering dropshipping, Shopify, Takealot and WooCommerce.

via Entrepreneurs Chat Podcast
46:58
Consumers · Technology & AI

Episode 10. Building Companies From Zero in East Africa

On Voices and Visions, Nairobi-based venture builder Melalite Ayenew draws on cross-market experience to explain what it actually takes to build early-stage technology companies in East Africa.

via Voices & Visions
14:39
Consumers · Technology & AI

Can InDrive Survive Where Uber Failed?

On Business Morning, Channels asks whether InDrive can survive in Nigeria where Uber struggled, reading the economics and competition of the country's ride-hailing market.

via Channels Television
49:47
Consumers · Technology & AI

Building Kenya’s Startup Ecosystem: George Wayne on Innovation, Mentorship & Growth

On Ideas That Move, Nakuru Box Innovation Centre founder George Wayne discusses turning his own entrepreneurial path into an innovation hub that helps other Kenyan businesses succeed.

via Africa Tech Space - ATS
1:09:36
Consumers · Digital Marketing & Social

Influencer Marketing, Authenticity and AI For Marketers and Creators

On The Lead Creative, Mongezi Mtati and Fluence Africa's founder ask why only 29 percent of consumers trust influencer recommendations, and how brands turn reach into real trust.

via The Lead Creative
27:41
Consumers · E-Commerce & Marketplaces

How to do product research in South Africa for e-commerce (dropshipping)

Dom Gillyon teaches how to do product research for e-commerce and dropshipping in South Africa, using AI tools to help first-time sellers find what will actually sell.

via Dom Gillyon
16:04
Consumers · E-Commerce & Marketplaces

How E-commerce (Dropshipping) works in South Africa

Dom Gillyon explains how e-commerce dropshipping works in South Africa, walking first-time sellers through the mechanics of building a real online business using AI tools.

via Dom Gillyon
23:08
Consumers · Technology & AI

Why Kenya Keeps Producing Successful Tech Startups

Builder Moses Timbwa discusses why Kenya keeps producing successful startups, sharing his path into Web3 and the ecosystem lessons that shaped his venture MicroCrop.

via Kweku Tech
1:21:33
Consumers · Digital Marketing & Social

The Evolution of SEO to GEO and AEO

On Tech It From Me, Egline Samoei breaks down how search is evolving from SEO into generative and answer-engine optimisation, and what social listening means for African brands and founders.

via Tech It From Me Podcast
16:02
Consumers · Brands & Advertising

Your Brand Strategy Won't Work in Africa (Here's Why)

GidiGrit argues that brand strategies built elsewhere stall in Africa, and lays out how entrepreneurs should build brand trust with local customers heading into 2026.

via GidiGrit
1:37:07
Consumers · Technology & AI

Matthias Möbius on Why Kenya's Startup Scene is About to Explode

StartHub Africa co-founder Matthias Mobius explains how his hub mentors and accelerates startups across Kenya, Uganda and Tanzania, building out the East African innovation ecosystem.

via Success Theory Smart Farm
1:02:32
Consumers · Brands & Advertising

Business Branding VS Personal Branding in the Modern Workplace with Branding Expert Nomndeni Sethole

Branding expert Nomndeni Sethole joins a panel weighing business brand against personal brand in the modern workplace, a practical conversation to reset the coming year.

via Michelle Expert
43:01
Consumers · Digital Marketing & Social

How To Win At SEO And Content Marketing As a Startup In Africa

At the Search Africon conference in Lagos, Shehu AbdulGaniy shares eight content and SEO strategies African startups like Paystack, Piggyvest and Selar use to win users.

via Shehu AbdulGaniy

Technology & AI

See all
Showcase29:17
Consumers · Technology & AI

How Intelli Uses AI to Help Businesses Listen to Their Customers

On the AI4SD podcast, the team behind Intelli explains how its AI helps African businesses listen to customers and respond faster, turning feedback into operational decisions.

via The Spark Network
Showcase9:39
Consumers · Technology & AI

Pitching Datle: Transforming Consumer Intelligence in Africa

Founder Simba pitches Datle, a consumer-intelligence platform built for African markets to replace westernised or outdated data with insight drawn from how the continent's shoppers actually behave.

via BrookWise Ltd
Showcase1:32
Consumers · Technology & AI

Why Nvidia Invested in Cassava Technologies to Power Africa’s AI Future

Why NVIDIA backed Cassava Technologies, Strive Masiyiwa's infrastructure company, in a partnership meant to put artificial-intelligence computing capacity on African soil rather than offshore.

via Empower Africa
Showcase2:45
Consumers · Technology & AI

AI startup maps South Africa’s hidden economy

In Soweto, the startup Timbuk2 trains young data agents to map spaza shops and salons by smartphone, turning the informal economy's hidden activity into usable commercial data.

via CGTN Africa
Showcase1:46:06
Consumers · Technology & AI

EP34

The GrowthWell podcast follows Orion X and its bid to build Africa's first large language model, and why a homegrown model matters for languages global AI ignores.

via GROWTH WELL PODCAST
Showcase58:25
Consumers · Technology & AI

AI in African Startups - Innovating with Limited Resources

Vambo AI chief executive Chido Dzinotyiwei explains how her startup builds useful artificial intelligence with limited resources, turning scarcity into a design discipline.

via GEBEYA
Showcase1:17:21
Consumers · Technology & AI

The Success Story of Bosso: Funding and Navigating Startups in Zambia Featuring Chisepo Chirwa

Chisepo, founder and chief executive of Bosso, discusses funding and navigating the startup journey in Zambia, a rare inside look at building tech where capital is scarce.

via Mentorship Uncomplicated by Afshon Wallace.
Showcase51:15
Consumers · Technology & AI

Podcast I Building Tupuca: Angola's First Delivery Software I Ft. Eugene Danilenko Co-Founder Tupuca

On Jungle Connect, Eugene Danilenko explains building Tupuca, Angola's first delivery-software platform, and what it takes to build consumer tech in an underserved market.

via Jungleworks
Showcase1:48
Consumers · Technology & AI

Xennon

A Cabanga TV showcase of Xennon - the business, its offer and the market it is building in.

via Cabanga.Africa
5:05
Consumers · Technology & AI

Should SA Youth Be Worried About AI Taking Ther Jobs?

THEE Business Desk asks whether South African youth should worry about artificial intelligence taking their jobs, weighing automation risk against the new roles the technology creates.

via THEE Business Desk
5:15
Consumers · Technology & AI

Why AI Won’t Save Broken Partnerships

At a Ghana AI summit, Dr Tim Schneller argues AI cannot save broken business partnerships, a caution that trust and commitment still decide whether ventures work.

via Daniel Amegatcher
55:44
Consumers · Technology & AI

Will AI Take My Job From Me?

Mont Blanc Business Academy weighs whether AI will take South African jobs, separating the roles genuinely at risk from the ones the technology reshapes rather than replaces.

via Mont Blanc Business Academy
20:55
Consumers · Technology & AI

Can AI unlock Africa's potential ?

ANDA chief technology officer Sara Noureldin discusses whether artificial intelligence can unlock Africa's potential, drawing on building mobility and fintech infrastructure with it.

via LIFT by Aïda Figuerola
11:39
Consumers · Technology & AI

This Is What AI Startups Are Building In South Africa - Innovation City Cape Town.

At Cape Town's Innovation City, young founders from Atab Consulting, Tennsa and Veraison AI discuss what it takes to build an artificial-intelligence startup in South Africa before twenty-five.

via Kat in Cyber
43:23
Consumers · Technology & AI

How We Built AI Startups in Africa | Jeffery Mdala & Ilae Krivine

A Tech Convo episode with Zambian founder Jeffery Mdala, behind Cloutly, Eskulu and Zed Past Papers, on what building technology startups in Zambia takes once the pitch decks are gone.

via The Tech Convo
1:17
Consumers · Technology & AI

Welcome to AI Expo Africa - Africa's largest Enterprise AI Summit & Expo

A short introduction to AI Expo Africa, the continent's largest enterprise artificial-intelligence and automation summit, where businesses meet the vendors building their transformation tools.

via AI TV
46:58
Consumers · Technology & AI

Episode 10. Building Companies From Zero in East Africa

On Voices and Visions, Nairobi-based venture builder Melalite Ayenew draws on cross-market experience to explain what it actually takes to build early-stage technology companies in East Africa.

via Voices & Visions
14:39
Consumers · Technology & AI

Can InDrive Survive Where Uber Failed?

On Business Morning, Channels asks whether InDrive can survive in Nigeria where Uber struggled, reading the economics and competition of the country's ride-hailing market.

via Channels Television
49:47
Consumers · Technology & AI

Building Kenya’s Startup Ecosystem: George Wayne on Innovation, Mentorship & Growth

On Ideas That Move, Nakuru Box Innovation Centre founder George Wayne discusses turning his own entrepreneurial path into an innovation hub that helps other Kenyan businesses succeed.

via Africa Tech Space - ATS
22:09
Consumers · Technology & AI

Brics Business

On the BRICS Africa channel, Ziaad Suleman discusses the digital economy and artificial intelligence, reading how the bloc's cooperation could shape African tech adoption.

via BRICS AFRICA CHANNEL
17:17
Consumers · Technology & AI

Building an AI Startup in Africa is Hard

Two founders speak candidly about why building an artificial-intelligence startup in Africa is so hard, the mistakes that nearly ended their company, and how they restructured to survive.

via Abraham&Sarah
55:27
Consumers · Technology & AI

AI for Africa: Opportunities, Builders & the Road Ahead panel session

At the tenth Africa Tech Summit, a panel on AI for Africa weighs the opportunities, the builders moving fastest, and the road ahead for the continent's artificial-intelligence sector.

via Africa Tech Summit HQ
10:21
Consumers · Technology & AI

Nigeria's 50 Billion Dollars Tech Industry Explained

NaTivi explains Nigeria's roughly 50-billion-dollar tech industry, tracing how the digital economy grew from a modest base into one of the country's most important sectors.

via NaTivi
23:08
Consumers · Technology & AI

Why Kenya Keeps Producing Successful Tech Startups

Builder Moses Timbwa discusses why Kenya keeps producing successful startups, sharing his path into Web3 and the ecosystem lessons that shaped his venture MicroCrop.

via Kweku Tech

Digital Marketing & Social

See all
59:16
Consumers · Digital Marketing & Social

Blessed Afolayan

Digital marketer Blessed Afolayan, the Profit Queen, explains why posting daily still fails to sell, arguing content without a clear goal and copywriting will not convert.

via Influencer Stories Hub
19:56
Consumers · Digital Marketing & Social

How I'd Get Into Digital Marketing in South Africa in 2026 (No Degree)

Eugene Madondo lays out how he would break into South African digital marketing in 2026 without a degree, tracing the self-taught path from no qualification to paid work.

via Eugene Madondo
29:22
Consumers · Digital Marketing & Social

Safari Marketing Africa with Fredrick Tarimo

Fredrick Tarimo coaches African safari operators on converting weekly enquiries into booked trips, a focused look at marketing where leads are plenty but sales leak away.

via Safari Marketing Africa with Fredrick Tarimo
1:09:36
Consumers · Digital Marketing & Social

Influencer Marketing, Authenticity and AI For Marketers and Creators

On The Lead Creative, Mongezi Mtati and Fluence Africa's founder ask why only 29 percent of consumers trust influencer recommendations, and how brands turn reach into real trust.

via The Lead Creative
1:21:33
Consumers · Digital Marketing & Social

The Evolution of SEO to GEO and AEO

On Tech It From Me, Egline Samoei breaks down how search is evolving from SEO into generative and answer-engine optimisation, and what social listening means for African brands and founders.

via Tech It From Me Podcast
8:28
Consumers · Digital Marketing & Social

Africa Side Hustle: South Africa’s creative economy

CNBC Africa's Side Hustle looks at South Africa's booming creator economy, where podcasters, influencers and digital storytellers turn audiences into income, and what sits beyond the likes.

via CNBC Africa
1:04:05
Consumers · Digital Marketing & Social

Content That Pays: Monetizing Africa's Creative Economy with Cedric Nzomo

On Conversations and Plugs, Cedric Nzomo examines content that pays, arguing Africa has no shortage of creators but lacks the systems that turn their work into reliable income.

via Conversations and Plugs Podcast
52:46
Consumers · Digital Marketing & Social

The Marketing Secrets African Entrepreneurs Are Not Told

Marketing strategist Cyril Nwaoha argues African entrepreneurs build strong businesses but undersell them, and lays out the positioning and promotion tactics he says most founders are never taught.

via Great Conversation Network
43:01
Consumers · Digital Marketing & Social

How To Win At SEO And Content Marketing As a Startup In Africa

At the Search Africon conference in Lagos, Shehu AbdulGaniy shares eight content and SEO strategies African startups like Paystack, Piggyvest and Selar use to win users.

via Shehu AbdulGaniy
1:04:27
Consumers · Digital Marketing & Social

Community Workshop: Social Media Marketing & Branding

An Africa's Business Heroes community workshop walks founders through social-media marketing and branding, the low-cost visibility tools a young African business leans on first.

via Africa’s Business Heroes
27:33
Consumers · Digital Marketing & Social

Marketing Media Money: Advertising & marketing in the age of social media influencers

CNBC Africa's Marketing Media Money examines advertising and marketing in the age of social-media influencers, and how African brands shift budget toward creators who hold attention.

via CNBC Africa
1:54
Consumers · Digital Marketing & Social

Social Media Marketing for Small Businesses in South Africa

Cubetech Innovations shows South African small-business owners how to use social-media marketing to reach customers without the budgets big brands pour into paid campaigns.

via Cubetech Innovations
42:34
Consumers · Digital Marketing & Social

Scaling with SEO: How to win users in African tech

Fido's Ian Hutchful tells Product Marketing Alliance how SEO and digital marketing drive customer adoption and product positioning across African tech, even on tight budgets.

via Product Marketing Alliance
6:35
Consumers · Digital Marketing & Social

Inside Influencer Marketing in East Africa

Lisa Muchangi shares a Baraza Media Lab and Wowzi study of over 1,500 East African creators and audiences, finding community engagement now matters more than follower count.

via Baraza Media Lab
52:10
Consumers · Digital Marketing & Social

How South Africans Can Get Remote SEO Jobs & Earn in Dollars

Cape Town technical SEO specialist Sadie, with eighteen years in the field, tells Eugene Madondo how South Africans can break into SEO and win remote jobs paying in dollars.

via Eugene Madondo
1:42:10
Consumers · Digital Marketing & Social

Ladies IN Tech Africa Bootcamp || Content AND Copywriting: THE Role OF Content IN Marketing

A Ladies in Tech Africa bootcamp session on content and copywriting examines the role of words in marketing, training women to turn writing skills into a marketable craft.

via The Incubator Hub
6:16
Consumers · Digital Marketing & Social

How I Got Into SEO in South Africa

South African marketer Eugene Madondo recounts how he broke into the search-optimisation industry, mapping the skills and first clients that turned SEO into a career.

via Eugene Madondo
3:35
Consumers · Digital Marketing & Social

The Secrets of Brand Partnerships and Influencer Marketing in South Africa

A Day in SA traces the explosive rise of brand partnerships and influencer marketing in South Africa, from celebrity endorsements to social media regulation reshaping the marketing landscape.

via A DAY IN SA
4:54
Consumers · Digital Marketing & Social

Is Influencer Marketing in South Africa Good or Bad in 2024?

Social media manager Kay Radebe weighs whether influencer marketing in South Africa is helping or hurting brands in 2024, drawing on her work with growing startups.

via Kay Radebe
13:45
Consumers · Digital Marketing & Social

How To Start A Digital Marketing Business In Africa (2023/24): Expert Tips And Tricks

Marketing Through Observation runs through starting a digital-marketing business in Africa, surveying the most lucrative digital services a new agency can sell to local firms.

via Marketing Through Observation
1:44
Consumers · Digital Marketing & Social

Guidelines to Produce Effective Marketing Content - Sprint Marketing Africa

Sprint Marketing Africa gives guidelines for producing effective marketing content, the practical rules that decide whether a brand's posts actually land with African audiences.

via Sprint Marketing Africa
15:39
Consumers · Digital Marketing & Social

Influencer 101 : how to set your rates , media kit , negotiating with brands!!

Namibian creator Taimi Nuunyango shares how to set rates, build a media kit and approach brands, charting influencer practice in a market where the craft is still new.

via Taimi Nuunyango
24:18
Consumers · Digital Marketing & Social

Business Talk episode 1| Branding| Social Media Marketing | finding suppliers

South African entrepreneur Zama Mbatha talks through branding, social-media marketing and finding suppliers, a grounded first look at promoting a small business online.

via Zama Mbatha
5:53
Consumers · Digital Marketing & Social

Social Media AND Influencer Marketing IN Africa

Paul Ndiho's Africa 54 segment asks what it actually takes to become a social media influencer, beyond the fame and free products, and how the craft is built.

via Paul Ndiho

E-Commerce & Marketplaces

See all
Showcase7:36
Consumers · E-Commerce & Marketplaces

The Startup Quietly Controlling E-commerce in Africa

A small Egyptian funding round reveals Fincart, a company building the logistics, payments and customer rails beneath African e-commerce rather than another storefront competing for shoppers.

via Syless
Showcase50:46
Consumers · E-Commerce & Marketplaces

How He Built 2 Ecom Brands Worth $128M From Nigeria | Abdul-Qawiyy

On the Theo Clarke podcast, Abdul-Qawiyy explains building two e-commerce brands worth a combined 128 million dollars from Nigeria, starting from 42 dollars a month at 21.

via Theo Clarke Podcast
Showcase57:10
Consumers · E-Commerce & Marketplaces

ETL Speaker Series: Juliet Anammah, Jumia Nigeria

At Stanford, Jumia Nigeria chairwoman Juliet Anammah discusses running the continent's biggest online marketplace and the operational realities of e-commerce in Nigeria.

via Stanford eCorner
Showcase7:03
Consumers · E-Commerce & Marketplaces

Ananse - A global e-commerce market place for African creatives

SABC News profiles Ananse, a global e-commerce marketplace connecting African designers with local and international buyers, built to give the continent's creatives a storefront.

via SABC News
Showcase8:20
Consumers · E-Commerce & Marketplaces

Why Jumia Is Beating Amazon And Alibaba In Africa

CNBC examines why Jumia, the self-styled Amazon of Africa, outcompetes Amazon and Alibaba on the continent, and the logistics and payments edge behind its lead.

via CNBC
Showcase7:42
Consumers · E-Commerce & Marketplaces

Taking Stock | What is next for Takealot.com? | Part 3

On eNCA's Taking Stock, Takealot's Kim Reid discusses how shopping habits shifted and what comes next for South Africa's largest online retailer.

via eNCA
Showcase2:41
Consumers · E-Commerce & Marketplaces

Mall for Africa looks to break into the continent's e commerce market

CGTN reports on Mall for Africa, the platform letting African shoppers buy from global retailers, as entrepreneurs work to wire the continent into cross-border online trade.

via CGTN America
Showcase2:46
Consumers · E-Commerce & Marketplaces

Madunga: A digital marketplace for African craft

CGTN Africa covers Madunga, a South African online marketplace giving unique local craft a digital storefront and a route to buyers beyond the maker's own town.

via CGTN Africa
36:47
Consumers · E-Commerce & Marketplaces

Kenya is Changing! Inside Nairobi's Next Massive Business HUB

Dolphine 254 tours Nairobi's planned China-Kenya trade centre, a massive wholesale and marketplace hub pitched as Africa's answer to Guangzhou's trading city.

via Dolphine 254
5:19
Consumers · E-Commerce & Marketplaces

Why Is E-Commerce So Hard in Africa? The Infrastrukture Gap: Amazon vs Jumia

Comparing Amazon and Jumia, this explainer shows why selling online in Africa is less about the website than the addressing, logistics and payment gaps beneath it.

via Stories. Business. Truth
1:02:18
Consumers · E-Commerce & Marketplaces

His E-commerce Shop Made R4.3 Million In One Year. Dropshipping, Shopify, Takealot & WooCommerce.

On Entrepreneurs Chat, Raymond Jamba delivers an e-commerce masterclass after a shop making 4.3 million rand in a year, covering dropshipping, Shopify, Takealot and WooCommerce.

via Entrepreneurs Chat Podcast
27:41
Consumers · E-Commerce & Marketplaces

How to do product research in South Africa for e-commerce (dropshipping)

Dom Gillyon teaches how to do product research for e-commerce and dropshipping in South Africa, using AI tools to help first-time sellers find what will actually sell.

via Dom Gillyon
16:04
Consumers · E-Commerce & Marketplaces

How E-commerce (Dropshipping) works in South Africa

Dom Gillyon explains how e-commerce dropshipping works in South Africa, walking first-time sellers through the mechanics of building a real online business using AI tools.

via Dom Gillyon
29:41
Consumers · E-Commerce & Marketplaces

The Cheapest Way To Build an Ecommerce Business in Nigeria

Damini Williams explains the cheapest way to build an e-commerce business in Nigeria, stripping the setup down to the tools and steps a founder genuinely needs to start.

via Damini Williams
24:39
Consumers · E-Commerce & Marketplaces

How To Start E-commerce Business In Nigeria And Start Making Money Fast (Full Tutorial)

Onyi Onwurah gives a full tutorial on starting an e-commerce business in Nigeria, walking through product, platform and promotion for a would-be online seller.

via Onyi Onwurah
19:52
Consumers · E-Commerce & Marketplaces

How To Make Money From E-commerce Business In Nigeria 2026

Onyi Onwurah explains how to make money from an e-commerce business in Nigeria in 2026, focusing on the sourcing and margins that turn online selling into real income.

via Onyi Onwurah
20:17
Consumers · E-Commerce & Marketplaces

How E-commerce & Logistics are Evolving in South Africa

The Courier Guy's Craig Pitchers and Amazon's Robert Koen discuss growing small businesses, powering South African e-commerce and building a people-first logistics company.

via The Courier Guy
23:54
Consumers · E-Commerce & Marketplaces

The Power of E-Commerce for Kenya's Youth

BrighterMonday's eBiz Kwa Vijana project, backed by USAID, shows Kenyan youth using digital skills to launch and grow online businesses, telling the stories of those scaling.

via BrighterMonday Kenya
54:19
Consumers · E-Commerce & Marketplaces

Why E-Commerce Isn’t Working In Kenya

On Marketing Matters, the hosts lay out six reasons businesses struggle with e-commerce in Kenya and the practical fixes that help small brands actually thrive online.

via Marketing Matters
18:41
Consumers · E-Commerce & Marketplaces

How To Start An Ecommerce Business In Nigeria (Full Step-by-Step Guide)

Damini Williams gives a step-by-step guide to starting an e-commerce business in Nigeria, from sourcing and payments to the logistics that decide whether online orders arrive.

via Damini Williams
15:42
Consumers · E-Commerce & Marketplaces

Shocking And Ugly Truths About E-commerce Business In Nigeria

Operator Courage Ngele lays out the blunt realities of running an e-commerce business in Nigeria and across Africa, from logistics to trust and payment friction.

via Courage Ngele
42:39
Consumers · E-Commerce & Marketplaces

Biz Check:Reimagining e-commerce in Kenya

KBC's Biz Check reimagines e-commerce in Kenya, reading how online sellers, logistics and payments are evolving and where the next growth in digital retail lies.

via KBC Business
27:32
Consumers · E-Commerce & Marketplaces

Startup Caps EP6: Africa e-commerce & consumer markets overview

On Startup Caps, CNBC Africa speaks with investors about trends in e-commerce and consumer markets, and what they look for in the sector's next generation of startups.

via CNBC Africa
40:39
Consumers · E-Commerce & Marketplaces

pov. The future of E-commerce in South Africa: Takealot vs Amazon FBA

At Converge Africa 2024, Tristan Mathews weighs Takealot against Amazon for South African sellers, asking which platform suits aspiring entrepreneurs learning to sell online.

via Tristan Mathews

Brands & Advertising

See all
Showcase53:44
Consumers · Brands & Advertising

Why Haleon is investing R750 million in South Africa

On Pat on Brands, Haleon's Farhan Haroon explains why the consumer-health multinational is investing 750 million rand in South Africa, and what the bet means for its local brands.

via Pat On Brands
Showcase1:45:42
Consumers · Brands & Advertising

He Left Mercedes-Benz to Prove Africa Can Build Cars

Tobi Ajayi left Mercedes-Benz to build Nord Automobiles and prove Africa can make cars, taking on a Nigerian market of 220 million people that imports nearly all its vehicles.

via Frankly Business Podcast
Showcase48:16
Consumers · Brands & Advertising

Theo Baloyi: From Corporate Job to South Africa’s Sneaker Empire

Theo Baloyi explains leaving a corporate job to build Bathu, the South African sneaker brand, turning a locally-made shoe and a strong story into a national footwear empire.

via THE INSIDE SHOW
Showcase1:06:59
Consumers · Brands & Advertising

Redefining Energy in Africa | Vincent Maposa, CEO of Wetility

On Pat on Brands, Wetility chief executive Vincent Maposa discusses redefining energy in Africa and building a recognisable brand in a crowded solar market.

via Pat On Brands
Showcase1:01:38
Consumers · Brands & Advertising

Mathebe Ngwenya (Beauty on TApp): Redefining South Africa's Beauty Industry

On Mashstartup, Mathebe Ngwenya explains building Beauty on TApp, an app connecting customers to beauty services, and how she set out to redefine South Africa's beauty industry.

via MASHSTARTUP
Showcase28:16
Consumers · Brands & Advertising

How he built a million dollar shoe brand in South Africa with no money

Steven Ndukwu profiles a founder who built a million-dollar shoe brand in Johannesburg from almost nothing, tracing how brand and story carried a product with no marketing budget.

via Steven Ndukwu
Showcase1:54
Consumers · Brands & Advertising

Advertising Industry: Joel Nettey inducted as first African President of global body (7-10-20)

JoyNews reports Joel Nettey inducted as the first African president of a global advertising body, a milestone for the continent's standing in the industry.

via JoyNews
Showcase1:55
Consumers · Brands & Advertising

Building a Luxury Brand

What it takes to build and position a luxury brand from an African base.

via Cabanga.Africa
31:11
Consumers · Brands & Advertising

What It Really Takes to Scale an African Brand

Ian Orera argues a great product is only the start, and lays out how an African brand earns the awareness and trust it needs to scale beyond its first loyal customers.

via Ian Orera
34:53
Consumers · Brands & Advertising

Why Customers Ignore Your Business - And How to Fix It

In a masterclass, Victor Wambani argues a superior product no longer guarantees success, teaching how to make a business visible, position the brand and win high-paying clients.

via Valuable Brands Kenya
9:22
Consumers · Brands & Advertising

Why Coke Couldn’t Stop This African Cola

Africa on Monday breaks down how Bigi Cola, from a Nigerian sausage-roll company, forced Coca-Cola to shrink its bottle and cut prices to defend the local market.

via Tosin Taiwo
28:00
Consumers · Brands & Advertising

African Brands Program

The African Brands programme profiles the brands and entrepreneurs driving the continent forward, a showcase of how homegrown names are being built and positioned to compete.

via AFRICAN BRANDS
23:55
Consumers · Brands & Advertising

What IT Takes TO Build A Luxury Handmade Brand IN Africa - Cameroon

A Cameroonian maker explains what it takes to build a luxury handmade brand in Africa, where craftsmanship is the easy part and positioning for premium buyers is the hard one.

via The Diary of a Craft Enthusiast
29:57
Consumers · Brands & Advertising

Why Transformation in South Africa’s Advertising Industry Remains Limited

On BPIAN, host Nkosana Thobela examines why transformation in South Africa's advertising industry remains limited, and what keeps ownership and creative control concentrated.

via INX Prime
17:21
Consumers · Brands & Advertising

How to start a wine brand with R100K in South Africa @siwelateacheswine

Siwela Teaches Wine breaks down whether a hundred thousand rand is enough to launch a wine brand in South Africa, costing the bottling, labelling and positioning it takes.

via Siwela Teaches Wine
29:03
Consumers · Brands & Advertising

Marketing Media Money: The growth of streaming platforms in Africa

CNBC Africa's Marketing Media Money examines the growth of streaming platforms across Africa and the opening it creates for advertisers chasing the continent's digital audiences.

via CNBC Africa
11:57
Consumers · Brands & Advertising

The Hidden Cost of Starting a Clothing Brand in South Africa

Stack and Build lays out the hidden costs of starting a clothing brand in South Africa, the production, stock and marketing bills first-time founders rarely see coming.

via Stack and Build
55:19
Consumers · Brands & Advertising

Branding vs Marketing: What African Businesses Keep Getting Wrong with Seun Koshuedo

Brand strategist Seun Koshuedo argues African businesses confuse branding with marketing, and explains why aesthetics and viral moments are not the same as building a durable brand.

via Business360 TV
1:53
Consumers · Brands & Advertising

Cheeze Africa Marketing Guide : Branding Basics | Marketing 101

Narrated by chief executive Lebogang Sibanda, the Cheeze Africa guide covers branding basics for African businesses, the groundwork a founder lays before spending on ads.

via Cheeze Africa
57:31
Consumers · Brands & Advertising

Samsung Africa, Chief Marketing Officer Kgomotso Mannya on AI Agents, Prompt Engineering & More

Samsung Africa chief marketing officer Kgomotso Mannya discusses using AI agents and prompt engineering in brand marketing, an inside view of how a global brand markets on the continent.

via Thabani Khumalo
16:02
Consumers · Brands & Advertising

Your Brand Strategy Won't Work in Africa (Here's Why)

GidiGrit argues that brand strategies built elsewhere stall in Africa, and lays out how entrepreneurs should build brand trust with local customers heading into 2026.

via GidiGrit
8:42
Consumers · Brands & Advertising

Content creation industry booming in South Africa

SABC News reports content creation booming in South Africa, no longer a hobby but a business as brands pour spend into the creators who hold local audiences.

via SABC News
1:02:32
Consumers · Brands & Advertising

Business Branding VS Personal Branding in the Modern Workplace with Branding Expert Nomndeni Sethole

Branding expert Nomndeni Sethole joins a panel weighing business brand against personal brand in the modern workplace, a practical conversation to reset the coming year.

via Michelle Expert
1:04:57
Consumers · Brands & Advertising

3 Experts Reveal What Actually Grows a Business in Africa (Sales, Marketing & Partnerships)

Three experts reveal what actually grows a business in Africa across sales, marketing and partnerships, cutting through tactics to the skills that move real revenue.

via Great Conversation Network

All 9 Business Channels

01Economics

The forces that move the market.

1,209 programmes · 4 Business Desks02Money

Follow the capital.

1,143 programmes · 4 Business Desks03Consumers

Where Africa buys, builds and goes digital.

1,122 programmes · 4 Business Desks04Intellectual

The thinking behind the doing.

1,134 programmes · 4 Business Desks05Property

Where Africa builds.

1,133 programmes · 4 Business Desks06Farming

From soil to scale.

1,146 programmes · 4 Business Desks07Profiles

The people moving the market.

1,145 programmes · 4 Business Desks08Lifestyle

Beyond the boardroom.

1,082 programmes · 4 Business Desks09Bookshelf

The library of the network.

1,028 programmes · 4 Business Desks

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