Skip to content

Africa Thinks Here

SourceCNBC Africa · first published 2018-10-30Watch on YouTube

Cabanga TV / Consumers / Digital Marketing & Social

How effective is influencer marketing?

8:04Digital Marketing & SocialPan-African

CNBC Africa's Fiona Muthoni investigates how effective influencer marketing really is as brands adopt it, asking whether the fresh advertising form actually generates revenue.

On iPhone or iPad: tap Share, then Add to Home Screen.

Keep readingSubscribe to the magazinesTwelve editions of on-the-ground business intelligence in African markets, in your inbox.Subscribe Go deeperDigital NavigatorFree to learn, USD 18 to prove it - the digital marketing certification.Visit Digital Navigator

More from Digital Marketing & Social

Consumers · Where Africa buys, builds and goes digital.

All of Consumers

Consumers · Digital Marketing & Social

Is Influencer Marketing Broken? - Digital Africa With Mark Kaigwa

On Digital Africa, Mark Kaigwa takes a hard look at the state of social marketing and offers three simple steps to make influencer marketing work rather than just trend.

via Digital Africa with Mark Kaigwa

Consumers · Digital Marketing & Social

The Visibility Question

Being found before being chosen - why visibility is the first problem every African business has to solve online.

via Cabanga.Africa

Consumers · Digital Marketing & Social

Pin the Location

The map listing as a storefront - why a pinned, verified location is where local customers decide.

via Cabanga.Africa

Consumers · Digital Marketing & Social

AFRICA DIGITAL MARKETING SUMMIT AND BOOK LAUNCH (FROM COMPETITION TO DOMINION)

AFRICA DIGITAL MARKETING SUMMIT AND BOOK LAUNCH (FROM COMPETITION TO DOMINION). A programme from Henri Owona, curated to the Digital Marketing & Social desk of the Consumers channel.

via Henri Owona

Consumers · Digital Marketing & Social

Digital Mozambique

From colonization, to civil war to a post-conflict health crisis, Mozambique faced a turbulent 20th century.

via Bertelsmann Foundation

Consumers · Digital Marketing & Social

30 ሚሊዮን ዜጎች ፋይዳ ዲጂታል መታወቂያ ተመዝግበዋል |Digital ID | Fayda |Ethiopia | Digital 2030 | EBC | EBCDOTSTREAM

በዲጂታል ኢትዮጵያ 2030 ለፋይዳ ዲጂታል መታወቂያ ስትራቴጂካዊ ትኩረት የተሰጠው ሲሆን ሙሉ ለሙሉ ተደራሽ.

Consumers · Digital Marketing & Social

Small and Medium-scale Enterprises (SMEs) in Senegal go full digital

Small and Medium-scale Enterprises (SMEs) in Senegal go full digital Senegal's DASSME launched the Jobs.

Consumers · Digital Marketing & Social

Navigating the digital economy

Navigating the digital economy. A programme from SABC News, curated to the Digital Marketing & Social desk of the Consumers channel, filed to South Africa.

Consumers · Digital Marketing & Social

DIGITAL ECONOMY: Digital market access still low

DIGITAL ECONOMY: Digital market access still low. A programme from NTVUganda, curated to the Digital Marketing & Social desk of the Consumers channel, filed to Uganda.

Consumers · Digital Marketing & Social

African Women Amplified: AWA provides digital platform to support women entrepreneurs in West Africa

African Women Amplified: AWA provides digital platform to support women entrepreneurs in West Africa. A programme from JoyNews, curated to the Digital Marketing & Social desk of the Consumers channel.

Consumers · Digital Marketing & Social

EP 15: The State of Marketing in Zambia with Musa Milapo

EP 15: The State of Marketing in Zambia with Musa Milapo. A programme from The Marketing Pulse Podcast, curated to the Digital Marketing & Social desk of the Consumers channel, filed to Zambia.

via The Marketing Pulse Podcast

Consumers · Digital Marketing & Social

Africa: How Zimbabwean businesses & Youth are making a difference through digital innovation.

We are a digital marketing agency based in Zimbabwe.

via Luminous Advertisements Africa