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Africa Thinks Here

SourceThe Lead Creative · first published 2026-07-17Watch on YouTube

Cabanga TV / Consumers / Digital Marketing & Social

Influencer Marketing, Authenticity and AI For Marketers and Creators

1:09:36Digital Marketing & SocialPan-African

On The Lead Creative, Mongezi Mtati and Fluence Africa's founder ask why only 29 percent of consumers trust influencer recommendations, and how brands turn reach into real trust.

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