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Africa Thinks Here

SourceBusinessDayTV · first published 2024-12-11Watch on YouTube

Cabanga TV / Intellectual / Behavioural Intelligence

Insights from Africa | A decade of Black Friday - tapping into consumer trends

11:54Behavioural IntelligencePan-African

BusinessDayTV reads a decade of Black Friday in Africa, using one shopping event to track how the continent's fast-growing consumer markets have shifted their buying behaviour.

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